Blythe began with an observation.

The people around me put so much thought into their homes. They knew what they liked and how they wanted a room to feel. But step outside, and that confidence disappeared.

Gardening seemed to come with its own language, endless things to know and, more than anything, time none of us really had.

I found my own way into gardening during lockdown, when life suddenly gave me some of that time. I started to notice the small things. The anticipation of waiting for something to appear. Five minutes outside that somehow made a busy day feel a little less busy.

When life sped up again, I realised I didn't want to lose any of that. And I didn't think we should need endless time or years of gardening knowledge to have it either.

I wanted to rewrite the rules. To make planting fit the way we live now, while keeping all the good bits: the rituals, the changing seasons and those little moments of joy along the way.

That's why I started Blythe.

Chloé, founder